What we have learned, including the parts that cost us money.
No listicles, no news roundups. Things we actually had to work out, written up so you do not have to work them out too.
Stop optimising ROAS. Start optimising blended CAC.
Channel-level return on ad spend is the most confidently reported wrong number in Indian marketing. Here is what it hides and what to use instead.
14 July 2026 · 7 min read
How long SEO actually takes, by site age and category
Nobody wants to hear "six to nine months", so most agencies say twelve weeks and manage the disappointment later. Here are the real ranges.
2 June 2026 · 6 min read
Your Lighthouse score is lying to you about Indian mobile
A 96 in the lab and a failing Core Web Vitals assessment in the field is the most common performance situation we walk into.
21 April 2026 · 5 min read
Nine things an agency does that should end the conversation
We are an agency writing about agency red flags, which is self-serving. Read it that way and it is still useful.
10 February 2026 · 6 min readStart with the diagnostic.
Decide about us afterwards.
Two weeks, a fixed fee, and a written read on where your money is leaking. You keep the findings whether or not we work together.
- Reply within one working day
- No pitch deck, no discovery-call maze
- We will tell you if you do not need us