Content Creation

Topical Maps

Search engines reward sources that cover a subject completely. A topical map is the picture of what complete looks like for you.

Entities, subtopics and the relationships between them, laid out as a publishing structure with the internal linking already specified.

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Entity extraction

The people, products, concepts and standards that define your subject, pulled from what already ranks rather than from a brainstorm.

Hub and spoke design

Which pages are pillars, which are supporting, and exactly which links run between them. Specified, not left to whoever publishes next.

Coverage gap scoring

Where your competitors have depth and you have one thin page. Usually explains why you rank for the easy terms and not the valuable ones.

Cannibalisation prevention

One owner per subtopic, decided in advance, so you stop publishing pages that compete with your own.

Sequencing

Foundational pages first, commercial pages once the foundation carries authority. Publishing order changes outcomes more than most people expect.

A living document

Delivered as a structure your team maintains, not a PDF that is out of date by the second quarter.

FAQs

Topical Maps, answered plainly.

Something not covered? Ask us on the contact form — a person replies, usually the one who would run the work.

How big is a typical map?
Between 60 and 300 pages depending on the category. We will tell you if the honest answer is smaller than you hoped.
Do we need to publish all of it?
No. The map is the territory; the roadmap tells you which parts pay first. Most clients cover half of it and stop, which is often correct.
Next step

Start with the diagnostic.
Decide about us afterwards.

Two weeks, a fixed fee, and a written read on where your money is leaking. You keep the findings whether or not we work together.

  • Reply within one working day
  • No pitch deck, no discovery-call maze
  • We will tell you if you do not need us